WordPress Optimization

As a team, we prioritize the optimization of website speed and performance in line with SEO best practices. If your website was not built by us, we are happy to offer our expertise to optimize your site.

Optimization is defined as making the most effective use of the resources. In the case of WordPress optimization, this means not just optimizing your host, theme, and plugins, although those 3 are key elements.  It goes further, you need to optimize the CSS/JS by creating both critical and unique CSS, removing any unused CSS/JS, removing any JS conflicts, optimizing your images, and also the database. Then add a dynamic and static server-level cache with edge side includes.  The final step is to use a CDN for better geographic distribution of your website.

Our team has in-depth knowledge of the ideal server types for optimal performance – whether shared, VPS, or dedicated. We also recommend the best cache plugin for WordPress, which combines a server-level and client-side cache. 

LiteSpeed Cache for WordPress (LSCWP)

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LSCWP is an advanced WordPress plugin, offered both as free and open-source software. It integrates flawlessly with your LiteSpeed Web Server installation, utilizing its built-in page caching capabilities to optimize page load speeds significantly. This all-encompassing site acceleration solution provides exceptional cache management and optimization tools that are unmatched in the industry. Learn more about the features of LSCWP here.

Optimization the right way with PW.A

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It is likely that you have encountered a slow website at some point. You recognize the importance of speed and optimization when it comes to WordPress. Research indicates that if a website takes longer than 3 seconds to load, 57% of visitors will leave, and 80% of them will not return.

Our WordPress development services include comprehensive optimization, ensuring your site operates at peak performance. For websites not developed by ProWeb.Agency, we offer optimization solutions that can be applied using LiteSpeed servers, Apache, or Quic.cloud CDN (Content Delivery Network). All features of the LiteSpeed plugin are fully accessible to users on a LiteSpeed server.

WordPress speed optimization
when we develop your website

When we delevop your site, speed optimization is included at no additional charge! The pyramid depicted above illustrates the structured approach we adhere to when developing your website. Each phase is carried out with precision to guarantee that your website is delivered with optimal performance. In instances where we are tasked with optimizing a site that we did not create, we meticulously review each layer of the pyramid. This involves assessing the foundation to confirm that your hosting package offers the essential resources. With LSCWP managing image optimization and generating critical CSS for individual URLs, it is imperative to ensure adequate disk space and inode availability.

Following this, we focus on the server operating system. We strongly advise utilizing a LiteSpeed server to maximize the benefits of LSCWP. Should you currently be on a non-LiteSpeed server, you have the option to either migrate to a LiteSpeed server with your existing host or switch to a new host that provides this service. We recognize that this may be beyond the reach of certain budgets; therefore, we will collaborate with your current server’s operating system and utilize Quic.cloud to implement the necessary features. This also extends to server-level caching, the subsequent tier in the pyramid.

As we move closer to the apex of the pyramid, we direct our attention to the WordPress environment itself. Our optimization specialists possess extensive knowledge of the various components your website may involve, allowing us to fine-tune LSCWP with a high degree of specificity.

WordPress speed optimization
when we did not develop site

If the website was not developed by us, and given that most WordPress sites exhibit unique characteristics, the LSCWP settings may differ based on the page builder, theme, and plugins used. During the optimization phase, it may be necessary to deactivate, remove, or adjust plugin settings that conflict with or duplicate an optimization already performed by LSCWP. If this occurs, we will inform you of which plugins require adjustments and the rationale behind these modifications.

Should any aspect necessitate adjustment or correction, we will promptly notify you of the required changes, allowing you to decide whether to implement them following the initial optimization. Moreover, we provide support and maintenance packages for optimization, ensuring that any modifications you make to the site are integrated into the overall optimization strategy.

Installation and configuration of LSCWP and QUIC.cloud one-time on a single WordPress website, starting at $100. The configuration will be optimal for the site’s current state.  You will get a free consultation on how to change the current state of your site to make it even faster. You can add additional hours at a 25% discount later if you decide to have us change the current state of your website.

Optimization Quotation

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FAQs - Optimization

What industries does PW.A serve?

We are committed to serving a diverse array of industries, including healthcare, technology, and numerous others. Read More

Article, FAQ
What WordPress services does PW.A offer?

ProWeb.Agency offers an extensive and comprehensive line of services for WordPress websites, covering everything from Design & Development, Maintenance & Support, and Optimization, to our exclusive “Get Online Now” packages. We understand the importance of a strong online presence, and our offerings aim to cater to all your website needs seamlessly.

We take pride in our WordPress Design & Developnent and over the last 21 years have amassed extensive knowledge of its capabilities as a premier content management system. 

These carefully curated packages are specifically designed to be both affordable and effective, ensuring they fit comfortably within your budget, with prices starting as low as $80.

We take pride in expertly maintaining and supporting your WordPress website, offering you unmatched assurance and reliability. 

It is likely that you have encountered a slow website at some point. You recognize the importance of speed and optimization when it comes to WordPress. 

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I have more questions. How can I get them answered?

We encourage you to ask any questions you may have.  You can use the contact methods recommended on our contact us page.

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Will my site score 100% in speed testing after the optimization?

Time for some “brutal honesty” here – probably notA “perfect” score of 100 is extremely challenging to achieve and not expected. Those are Google’s words not ours. Read our blog entry Don’t chase a 100% score on speed tests!

FAQ
What testing is done to the site?

At the start of the optimization process, our team utilizes Google Lighthouse to gain a comprehensive understanding of the website. This enables us to devise an effective plan for optimization, identifying areas for improvement at a server, element, CSS/JS, plugin, theme, or combined level.

Following optimization, we conduct the same test to identify any residual issues that may persist due to the current site structure. With both reports and a summary of findings, we equip you with the information necessary to make informed decisions about taking recommended courses of action.

FAQ
What are the LSCWP general features and those exclusive to a LiteSpeed Server?

General Features

  • Free QUIC.cloud CDN Cache
  • Object Cache (Memcached/LSMCD/Redis) Support+
  • Image Optimization (Lossless/Lossy)
  • Minify CSS, JavaScript, and HTML
  • Minify inline & external CSS/JS
  • Combine CSS/JS
  • Automatically generate Critical CSS
  • Lazy-load images/iframes
  • Responsive Image Placeholders
  • Multiple CDN Support+
  • Load CSS Asynchronously
  • Defer/delay JS loading
  • Browser Cache Support+
  • Database Cleaner and Optimizer
  • PageSpeed score (including Core Web Vitals) optimization
  • OPcode Cache Support+
  • HTTP/2 Push for CSS/JS (on web servers that support it)
  • DNS Prefetch
  • Cloudflare API
  • Single Site and Multisite (Network) support
  • Import/Export settings
  • Attractive, easy-to-understand interface
  • WebP image format support
  • Heartbeat control

+ This service is not provided by the LSCache plugin, nor is it guaranteed to be installed by your service provider. However, the plugin is compatible with the service if it is in use on your site.

LiteSpeed Exclusive Features

  • Automatic page caching to greatly improve site performance
  • Automatic purge of related pages based on certain events
  • Private cache for logged-in users
  • Caching of WordPress REST API calls
  • Separate caching of desktop and mobile views
  • Ability to schedule purge for specified URLs
  • WooCommerce and bbPress support
  • WordPress CLI commands
  • API system for easy cache integration
  • Exclude from cache by URI, Category, Tag, Cookie, User Agent
  • Smart preload crawler with support for SEO-friendly sitemap
  • Multiple crawlers for cache varies
  • HTTP/2 support
  • HTTP/3 & QUIC support
  • ESI (Edge Side Includes) support*
  • Widgets and Shortcodes as ESI blocks* (requires Classic Widgets plugin for WP 5.8+)
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